When I was trying to settle on a logo I was trying to combine a number of things that are important to me. I’m a big believer in getting the right people to help to do things, and I’m grateful to have found a design company that I could work with, understood what I wanted to achieve and embraced my fastidious tendencies. We worked through a number of different versions, eventually settling on the logo on this website, but that’s only part of the story. I would encourage anyone looking for website and logo design to get in touch with Buzinet, their details are at the bottom of the page.
When I was in Junior High my father made me memorise “The Road Not Taken” by Robert Frost. He probably didn’t quite realise the impact that poem would have on my life (or maybe he did), but it’s stuck with me ever since and driven a number of the beliefs and decisions that make me who I am. I still read it every now and then, and I’d encourage everyone to at least have read it once, it might make all the difference. It’s true the meaning has changed for me over the years, and while I, like many others, first saw it as a triumphant declaration of the spirit of individualism, I now also see the subtext which speaks of how we craft the story of our lives while looking back.
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.